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Why use a broker |
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Who we are
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Why use a broker
How we work
Meet our agents
Testimonials
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Quite simply, it is very difficult to find the ideal apartment without a real estate agent/broker.
The Manhattan market is large and complex and moves very quickly; trying to navigate it on your own is a formidable challenge. Our agents live and breath the market - most people rent an apartment every few years, while brokers are renting every day. Thus, the experience and knowledge they bring is invaluable and impossible to get elsewhere. As useful as we like to think the content in our website is, it is meant to be used in conjunction with the expertise of an experienced real estate broker. In addition, in New York, many of the best apartments are rented exclusively through brokers. This means that in order to rent such apartments, you must use a broker. As we work with the largest rental agency in the city, you are sure to have access to the largest possible number of listings.
Broker Loyalty
Broker loyalty is an important factor in finding a great apartment. Most brokers work incredibly hard to find you that perfect apartment. They are motivated to do this in the hopes that if they are successful, a transaction will be consummated at which time they will be compensated for their efforts. If you give a broker reasons to suspect that a transaction is not going to occur (i.e. if you are working with other brokers or are not serious about buying an apartment), he/she naturally will be less inclined to invest the time required to find your dream apartment.
As a result, you will be putting yourself at a competitive disadvantage versus other apartment renters as your broker will not be as motivated as those brokers whose buyers are committed to both them and to renting an apartment. The best thing you can do is to work exclusively with a single broker and make sure they understand that you are committed to working with them.
Of course, the goal here is for you to find the perfect apartment, so if you are not comfortable with the broker you are working with or otherwise question his or her ability to find what you are looking for, you should let us know so that we can discuss this with the broker and, if necessary, find a more appropriate broker for you.
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